Are you leaving money on the table with a slow website?
As an experienced performance marketer, I know first hand that having a slow website is basically like throwing money down the toilet!
Literally no difference... Especially if you use your website to generate sales and leads.
When we type a website address on our browser, we expect that site to appear on our screens instantly. Not 5 seconds or 10 seconds later, but right this very moment. That’s how spoiled we’ve become when information is always at our fingertips.
The fact is NO ONE wants to visit a slow website!
Did you know that improving mobile site speed by just one-tenth of 1% can lift conversions 8% and spending 10%.
That's literally thousands of dollars vanished. Gone. When you have a slow website.
Even grandma is fed up with the wait!
How does having a slow website affect your business?
Fewer Customers and Clients
Since most people won't have the patience to wait for your site to load, you’re essentially left with those who have the patience of a snail.
These are probably your most loyal customers, or those who have nothing better to do than wait for your site to load. BORING...
Which isn't the worst - I admit!
What are you going to do to get them back?
Well, you can’t do anything about them now. What’s gone is gone.
So, what you need to do is learn from your mistakes and make sure your future visitors stay on your site.
Slow Website = Lower Conversion Rates
When you’ve got fewer people coming over to your website, then your conversion rates are also going to tank.
Sure, you can implement the best practices to get people who do land on your site to follow your call to action, but at the end of the day, it’s still a numbers game.
For example, if your standard conversion rate is 10%, and on average you're only getting 1000 people visiting your site in a month, you'll only make about 100 sales.
Alternatively, if you can get 1000 people on your site, with that same 10% conversion rate, you’ll get 1,000 sales! That’s a huge difference in numbers.
So you most definitely want to get people to stay on your site and not bounce away from it.
Lower Rankings on Google and Other Search Engines
One of Google’s metrics for ranking sites is page speed.
This means they tend to give higher ranks to faster sites than slow-loading sites.
As a business, you want your site to be on the top 3 spots on the first page of search results. Read my article blogging for search engines to get a quick idea of how search engines work.
These spots get the majority of traffic, so if your site is buried on the second page and beyond, then you’re not going to get much in the way of that juicy organic search engine traffic.
What Can You Do to Improve Your Slow Website?
Well, the good news is It’s not the end of the world. Even if you don’t have a technical bone in your body, you can still get it done.
Now, there are tons of ways to speed up your site, for the sake of your time, we’ll only cover the easiest ways in this article.
You can always work on the more advanced stuff later on OR better yet schedule a free strategy call with me
...But for now, you need a quick win and these easy methods will help you feel good about yourself and your business!
1. Choose a Good Web Host
A good web host can mean the difference between a fast and a slow website. Of course, looking for the best web host is easier said than done – there are thousands of them out there!
So, how do you know which one’s a good one?
Well, you have to check out their reviews, you have to check out their packages and their guarantees.
You should also test out their support because you’re going to need it down the line. Trust me on this!
I personally recommend using WPX Hosting - I use them to host this site and all my clients sites.
They are by far the best from the many hosting providers I've tried; ie. Namecheap, Blue Host and the various others.
They offer 24/7 customer service and can help you migrate your site in a matter of minutes as part of their service.
But don't just take my word for it - here's a great video describing just how powerful WPX Hosting can be especially if you are using a turnkey page builder service like Thrive Themes for WordPress, Wix or Squarespace.
Get WPX Hosting For Your Website Here: Unlimited Free Website Migration
2. Optimize Your Images
There’s no point in uploading a 5MB image if a 500KB version will look exactly the same. You can resize your image dimensions to, say, less than 2000 pixels. And with image compression, you can further cut down your image’s file size by a significant amount!
3. Don't Upload Your Videos to Your Site
If unoptimized, images can go upwards of 5-10 MB and more, you probably know that a 1-2 minute video can be upwards of 100MB!
If your server has to serve your 100MB video, in addition to the rest of your website files, then you’ll have a stressed out server.
What you can do instead is you can upload your video to sites like YouTube and Vimeo and just insert the embed code into your website.
If you need help with this schedule a free strategy call with me and I can point you in the right direction!
4. Use a Content Delivery Network (CDN)
A CDN will store a copy of your website files in many different server locations.
For example, if your main server is in Toronto and your site visitors are spread throughout the world, then your international visitors will probably find your site a bit slow.
However, with a CDN, their browsers will be able to download your website files from a much closer location which translates to faster download speeds.
Another added benefit of WPX Hosting is they offer free CDN service when you host your website on their servers.
But if you are on a budget, a very popular and free CDN service is called cloudflare.
5. Remove Unnecessary Plugins
It’s easy to get carried away with plugins – when there’s so many to choose from!
However, if you don’t want your site to slow down considerably, then you need to be selective with your plugins.
Delete unused and unnecessary plugins, and you just might see a bump in your website speed!
How does your website speed stack up?
- Is your website slow? Did you find any of the tips and tools in this article useful?
Please share your experience or opinions in the comments below.
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If your business needs help with performance and marketing book a FREE strategy call with me Today!