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Direct Response Marketing 

 February 26, 2019

By  Ryan Stroble

Amplify Your Digital Marketing Strategy

Each day the internet is changing the way people do business.

The age of digital marketing has exploded in recent years and has brought companies closer and closer to their customers — more than anyone ever imagined possible.

Companies and aspiring entrepreneurs no longer have to open offices in other cities or countries — now all they have to do is put up a website, launch a Facebook page and they can instantly reach the entire world!

Not only is it fast, but the greatest appeal of the internet and digital marketing is that it offers a much more cost-effective option than opening up a brick and mortar office.

Growing up I’ve always dreamed of having my own company.

Here was my strategy…

I’ll save a bunch of money and possibly get a loan to buy my own office and hire a full team of amazing employees to help deliver an incredible product or service that everyone needs!

At the time a website was just a glorified business card — if you had one amazing. But don’t expect to make money from it.

No, I needed a physical store and product if I was gonna make my hopeful dreams come true.

Well, fast forward to 2019 and several business ideas later— A website is no longer just a calling card for a business. It is an essential part of an organizations business and marketing strategy.

In fact, there are thousands of businesses worldwide which only have an online presence.

A wave of digital nomads or better known as the wave of internet entrepreneurs.

However, to take full advantage of the internet and your online business you need to know the ins and outs of online marketing and this is where designing your site with a direct response marketing approach can help you.

Direct response marketing is fantastic.

Surprisingly almost every entrepreneur I speak with has no idea what it is or what it means.

The truth is — many aspiring entrepreneurs fail to realize that turning your website into a money generating business isn't that simple.

There is a lot more to making your online presence profitable than just simply putting your site up and hoping for the best.

Direct response marketing is your missing ingredient.

Direct response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action, such as opting into your email list, placing an order or being directed to a web page. Unlike other marketing types, the direct response approach requires little or no time waiting to see measurable results.

Now before you get excited, managing a direct response marketing campaign or site can be just as complex, in fact even more complex, than traditional marketing campaigns. However, the upside is that unlike traditional mediums, direct response marketing can be strictly monitored for effectiveness since the results are easily quantifiable.

Your business can grow exponentially if you leverage the internet wisely, but to use it wisely you need to have experience which can take time. There’s a saying:

A wise man learns from the mistakes of others, a fool learns from his own.”

Whether you are in the process of building your website or trying to get more traffic to it — getting intel from an experienced digital marketer.

Why not learn from the mistakes of others when they are there for all the world to see?

There are so many internet marketing sites and videos offering valuable information into direct response marketing that can save you tremendous amounts of time and money.

It’s a disservice to yourself not to leverage all these resources at your disposal.

Of course, not all internet marketing or digital marketing sites offer useful information, or sometimes it takes longer to sift through the useful stuff than it is to simply buy an internet marketing program like the one I mentioned earlier. (The latter option is best if you are in a hurry or prefer faster results.)

But generally, most of the direct response marketing information that you will need in the beginning is available for free. You just have to be willing to find it and use it when you do.

As long as you act on what you learn, there is no reason for it to be ineffective.

Unfortunately, though, that is the main killer in the online business space, people do not take action on what they learn. Instead, they take notes and gloss over ideas and forget to execute on their new found knowledge.

But not you!

You have the opportunity to take your brand and business to a new level using a direct response approach. As long as you leverage the free information that’s out there and execute what you learn right away, you’ll see your brand and business grow much more rapidly as a result!

What Do You Think of Direct Response Marketing??

  • What Other Marketing Strategies Are You Using To Scale Your Business?!

Please share your experience or opinions in the comments below.

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If your business needs help with performance and marketing book a FREE strategy call with me Today!

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Ryan Stroble


Ryan has over 7 years of experience in the creative marketing industry, with a specialized B.Comm degree in Marketing Management. He owns several online businesses and consults clients on marketing strategy and eCommerce.

R.Stroble

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